Our team will work to understand the barriers of key audiences and build a framework that will help them embrace agency in their lives. We will use a six phased approach: 

• PHASE 1: Project Launch: We kick off every project with planning—to set the stage and make sure we’re all on  the same page about what to expect and when.
• PHASE 2: Landscape Scan And Research: Rather than making guesses or assumptions about what motivates our target audiences, we know it’s critical to engage the people we are trying to reach and the stakeholders directly and to hear from them, in their own words, about their needs, challenges, values and experiences.
• PHASE 3: Messaging and Visual Identity: With our research in hand, we will move into the development of messaging and campaign concepts.
• PHASE 4: Creative Development and Campaign Microsite: Brink will design and develop campaign materials that will inspire, inform and activate.
• PHASE 5: Campaign Plan: We will create an actionable plan with specific strategies and tactics for the campaign.
• PHASE 6: Campaign Implementation and Monitoring: Tracking results and optimizing wherever possible is key in the most efficient and effective campaign.

From years of partnership with government agencies and nonprofits working on racial justice, we understand that  our impact is greatest when we work with and within communities. This means we center the experiences of  people most impacted by the disparities and the challenges our clients seek to solve—most often this is people of color, people with disabilities and English-language learners. Our approach to communications and storytelling reflects truths that are not yet represented in the larger narrative. We lead with a trauma-informed approach — particularly resonant in this era of the pandemic, a reinvigorated racial justice movement and economic crisis. We have an extensive record of fostering repair, collaboration and partnership between organizations, government  agencies and communities that have been impacted by historical and systemic inequity.

Brink also takes a very intentional approach to behavior change campaigns. For larger campaigns where the schedule and budget allow, we often recommend convening a Change Advisory Team which is a core group of diverse and influential community leaders who are already working on efforts related to our campaign goals. This collaborative approach is particularly important for projects that focus on prioritized populations. It centralizes the voices of community leaders and members to fully understand their needs and barriers from the onset—and engages them in developing a community-based campaign that builds long-term capacity. We meet with the Change Advisory Team on a regular basis throughout the project, engaging their expertise to shape everything from research design and findings analyses to creative development and community rollout.